Tuesday, October 1, 2013

Bag yourself the best price

http://www.marlboroughestates.com
Bag yourself the best price
9.10am Monday. It’s gone mad. The office is chaotic and everything is taking place at once. The door bursts open. 'Morning! Morning! ' The over-cheerful, over-enthusiastic, salesman has arrived with an large hold-all. Stamping through the office he greets each and every staff member in turn in his very best over-loud voice. In his bag, a variety of goodies, sure to please, almost all overpriced and also guaranteed to break as soon as he takes them out of his bag. The bag is stuffed with the gifts that you ‘win’ on the fairground even when you lose. My colleague’s face is violet. She is splitting her time between a couple of phone calls while searching frantically for some keys for a contractor. The salesman is in her face offering her a selection of felt tip pens and battery powered guinea pigs. She tactfully invites him to leave.

Cold-calling with a hold-all, is tough selling - a commission only job with payment on results. The winner takes all. Glengarry Glen Ross together with furry dice. Thatcher would have liked it. To offer the ability to promote a product that you never believe in together with boundless passion, despite regular rejection needs a certain character and some talent. To find it within you to pick yourself up, dust yourself down and go in once more must be extremely tough.
So has the man with the big bag of tat got the most difficult job in sales? I once worked with a chap who displayed this same infectious, enthusiasm and also joie de vive and most of his life he sold photocopiers to make ends meet. Regarding photocopiers, read double-glazing or perhaps 2nd hand cars. These kinds of jobs carry a pressure to offer and no shortage of knowledge and also determination is necessary.

But wait a moment. It is proven that any person, skilled or perhaps unskilled, with or without tuition, can sell anything. Whoever has visited a car boot sale has seen beginner negotiation in action. It doesn’t take a genius to close a deal nevertheless the clever bit, the essential touch, is in achieving the best possible price for whatever you are selling. So we get to the point….

Anybody can sell your home. You can sell it yourself this evening if you genuinely wish to, but can you really hope to have the same result, to achieve the identical price, as a team of knowledgeable, properly trained, property professionals? Probably not.

Some vendors look simply at a net saving. They could think that if they can sell their property privately chances are they could save £1500 in Estate Agents fees', Sounds excellent? But then think, can they value their home correctly? Can they hope to market their property as effectively as a reliable Agency that will not only work from consumer lists to find a buyer, but will also cast the marketing net wide enough to encourage viewings coming from potential buyers across the country? Do they have the expertise to conduct the viewings and to promote the house to its full potential? When they obtain an interested party, could they really hope to get the best possible offer? In other words, are they genuinely allowed to do each one of these jobs and a properly trained professional who does it every day? Not likely.
For most people, selling a home is the most important sale they’ll ever make and it can be described as a straightforward rewarding, hassle free experience if enlisting professional help. The importance of acquiring this aid should not be underrated.

Tony Cook
www.marlboroughestates.com

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